August 21, 2025
Blakely x Norwich City FC – Dual Branded 2.0
We’re proud to announce the launch of the brand-new Dual Branded collection in collaboration with Norwich City Football Club. Following the huge success of the first dual branded release last year, the two brands have joined forces once again to create a fresh and exciting range for the new season. This partnership blends Blakely’s signature style with Norwich City’s proud football heritage, resulting in a collection that celebrates both quality fashion and local pride.
The new collection offers a variety of premium pieces designed for both comfort and style, including T-shirts, jumpers, hoodies, 1/4 zip jumper, tote bag and shorts. Each item carries the distinctive marks of both Blakely and Norwich City, making them perfect for fans who want to showcase their support while looking effortlessly stylish. Whether worn on match days or out and about, the collection is a true reflection of the strong connection between the club and its community.
We recently flew out with Norwich City Football Club for an unforgettable preseason journey in The Netherlands and Belgium. On location, we worked closely with Norwich players to shoot the new range - combining the club’s identity with Blakely’s signature urban aesthetic. Capturing the essence of the brand’s core staples: relaxed t-shirts, classic hoodies and jumpers along with premium essentials - all styled in real world settings to showcase their versatility and appeal beyond match day.
For Blakely, collaborating with Norwich City Football Club once again is a moment of genuine pride. The partnership goes beyond fashion - it’s about celebrating a shared spirit and the sense of belonging that comes from being part of the Norwich community. Seeing so many supporters embrace last year’s collection was a real highlight and we’re excited to see even more people wearing this new range with pride. This launch is not just a continuation of a successful partnership - it’s a testament to the passion, loyalty and style that both Blakely and Norwich City fans embody.
Eve Spall – Brand & Design Manager says: ‘We’re incredibly excited to be collaborating with Norwich City Football Club once again for this new Dual Branded collection. After seeing the amazing response from the community last year, we knew we wanted to build on that success and create something fresh for the new season. This range blends the identity of both brands perfectly, and it’s been fantastic to see fans already embracing it. For us, it’s more than just clothing — it’s about celebrating local pride and connecting with the Norwich community in a way that feels authentic and meaningful.’
To shop the new Dual Branding collection, please visit: https://shop.canaries.co.uk/featured/featured-collections/blakely-norwich-city/
