April 8, 2026

Apex Games 4.0 – The Fourth Instalment

Blakely proudly hosted the fourth instalment of our flagship event, Apex Games, on the 14th and 15th of March 2026 at the Norfolk Showground. Building on the momentum of previous events, this year’s event marked the largest and most ambitious edition to date, welcoming record-breaking numbers of both athletes and spectators. With over 1,000 athletes competing across the weekend, Apex Games 2026 firmly established itself as a standout event within the fitness community.

The event was officially opened by Norwich City striker Jovon Makama, setting the tone for a high-energy and inspiring weekend. Designed to be inclusive of all experience levels, Apex Games brought together participants from across the spectrum, united by a shared passion for fitness, performance and personal challenge. Competitors tested themselves across four distinct zones - Endurance, Strength, Engine and Apex - each designed to push physical and mental limits in different ways.

Alongside the competition, attendees were given exclusive access to Blakely’s biggest-ever sample sale, offering a rare opportunity to shop limited-edition apparel. This unique retail experience added an extra dimension to the event, further enhancing its appeal and creating a vibrant, festival-like atmosphere. Complemented by a curated selection of food and drink vendors, as well as a dedicated recovery zone for athletes, every aspect of the weekend was thoughtfully designed to support both performance and enjoyment.

More than just a competition, Apex Games is a celebration of community, determination, and shared ambition. The energy across the weekend reflected the strength of the Blakely community and its continued growth year on year.

We would like to extend a massive thanks to everyone who attended, competed and supported the event - your contribution made this the most successful Apex Games to date. We can’t wait to see you at the next one!