June 5, 2026
Blakely x Jarrolds
On the 23rd May, Blakely proudly launched our new retail space within Jarrolds department store – a massive achievement and celebration of Blakely’s continued growth. Located in the heart of Norwich, Jarrolds presented itself as a natural fit for the new retail space, representing Blakely’s connection to its local roots and premium retail. “As a Norfolk-founded brand, partnering with such a respected and historic department store was a huge moment for us” said the Blakely leadership team. The launch reflected shared values towards quality clothing and customer experience, bringing the physical retail experience directly to the Blakely community within one of the region’s most established retail destinations.
Customers can browse a curated selection of men and womenswear, including bestselling essentials, seasonal collections and signature pieces the brand has become best known for. Customers will have the opportunity to view the collections first hand, creating a premium shopping experience – something that has been crucial to Blakely’s values since its establishment.
Ahead of the public opening, Blakely hosted an exclusive VIP launch event on Friday 22nd May 2026, welcoming invited guests, loyal customers, media and supporters for an evening that included a live Q&A with the company’s CEO and COO.
The event offered insight into the growth of the brand, future expansion plans and a chance for the community to get a first-hand look at the selection of best-selling pieces and new collections. The excitement towards the retail space reinforced the value of brand community and the demand for physical retail spaces. “We were incredibly proud to officially open inside Jarrolds and celebrate the occasion with our loyal community,” said the Blakely leadership team.
The launch marked the beginning of an exciting chapter for the Blakely team. We would like to thank Jarrolds for bringing our vision to life and our customers for supporting us through this next chapter of growth. We are excited to continue to welcome new and existing customers into the store and create further opportunities to build our loyal community.
